Offer and Order Management for Airlines in the Digital Age
In today’s dynamic travel landscape, airlines need agility and precision to stay ahead. Customers expect a seamless experience, from browsing fares to managing bookings, and airlines require tools that empower them to deliver it. This is where Offer and Order Management (OOM) comes in – a revolutionary approach that transforms how airlines create, distribute, and fulfill travel offers.
What is Offer and Order Management (OOM)?
Offer and Order Management is a modern business framework that replaces the traditional Global Distribution System (GDS) model. It empowers airlines to take control of their offer creation and distribution, enabling them to craft personalized travel experiences for every customer.
Painpoints for Airlines in Traditional Offer and Order Management:
- Selling Siloed Products: Airlines struggle to move beyond a focus on just selling airfare, leading to missed opportunities for upselling ancillary products and creating bundled packages.
- Limited Content Bundling: Inability to create and manage travel packages that seamlessly combine airfare with non-air offerings (hotels, activities) hinders customer experience and restricts revenue potential.
- Channel Control Issues: Lack of control over offer creation and presentation on external channels reduces brand visibility and weakens differentiation strategies.
- Distribution Inconsistency: Inconsistent distribution across different channels creates confusion for customers and leads to missed sales opportunities.
- Inefficient Customer Service: Multiple passenger or trip IDs create unnecessary complexity for customer service representatives, slowing down resolution times.
- Limited Customer Insights: Inability to gain deep insights into individual traveler preferences hinders personalization efforts and reduces customer satisfaction.
- Complex Payment Processes: Complex money and collection processes increase administrative burden and create friction for travelers.
- Booking Restriction: Constrained by limitations on booking classes and fare filing restricts competitive pricing strategies and reduces flexibility for travelers.
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The Transformation of Airline Retailing
Traditionally, airlines relied on GDS for offer distribution, limiting their ability to tailor fares and packages. With OOM, airlines can create dynamic offers that cater to diverse customer needs and preferences. Imagine offering business travelers priority boarding and lounge access, while leisure travelers might receive discounts on bundled hotel stays.
The Technology Powering OOM
OOM relies on a robust technological foundation to facilitate seamless offer creation, distribution, and order fulfillment. Here are the key components:
- New Distribution Capability (NDC): This IATA-developed standard defines a data exchange format that enables rich offer content and dynamic pricing to be communicated between airlines and travel sellers.
- Offer Management Systems: These platforms empower airlines to design, manage, and distribute personalized offers across various channels.
- Order Management Systems: These systems handle the order fulfillment process, ensuring smooth ticketing, itinerary management, and communication with passengers.
The Benefits of Offer and Order Management for Airlines
- Increased Revenue Potential: OOM empowers airlines to implement dynamic pricing strategies. They can adjust fares based on real-time demand, competitor pricing, and customer behavior, maximizing revenue on each flight.
- Enhanced Customer Experience: With OOM, airlines can personalize offers catering to different traveler segments. Imagine loyalty program members receiving exclusive upgrades or discounts. This fosters brand loyalty and customer satisfaction.
- Greater Operational Efficiency: OOM streamlines the order management process, automating tasks and reducing manual intervention. This translates to faster order processing, improved accuracy, and reduced operational costs.
- Data-Driven Decision Making: OOM platforms capture valuable customer data on preferences and booking behavior. Airlines can leverage this data to refine their offers, optimize pricing strategies, and personalize marketing campaigns for maximum impact.
- Improved Agility and Control: OOM allows airlines to react swiftly to market changes. They can launch new offers, adjust pricing, and manage inventory in real time, giving them complete control over their sales strategy.
- Simplified Operations: Reduce IT complexity and streamline business processes, freeing up resources for strategic initiatives.
- Seamless Journey Management: Manage the entire customer journey with a single record, streamlining order processing and servicing for all travel components, regardless of supplier.
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Why Choose Our Offer and Order Management Platform (ADO)?
Our industry-leading Airline Distribution Optimizer (ADO) product equips airlines with the tools they need to thrive in the digital age. Here’s what sets us apart:
- Intuitive User Interface: Our platform is designed for ease of use, allowing airlines to create and manage complex offers with minimal training.
- Advanced Offer Personalization Features: Go beyond basic fare adjustments. Our platform allows you to tailor offers with various options like seat selection, baggage allowances, and bundled services.
- Effortless Bundled Packages: Easily create and manage attractive bundled offers including airfare, ancillary products, and non-air services, delivering a more compelling travel experience for customers
- Seamless Integration: We ensure seamless integration with your existing airline systems and popular travel seller platforms, creating a unified and efficient workflow.
- Simplified Payment Flow: Simplify money collection with a broader range of payment options, improving customer convenience and reducing reconciliation efforts.
- Real-time Analytics and Reporting: Gain valuable insights into customer behavior and offer performance. Our platform provides comprehensive dashboards and reports to help you optimize your strategies.
- Scalability and Security: Our platform is built to scale with your airline’s growth, ensuring smooth operation and robust data security.
End-to-End Offer Management:
ADO puts airlines in charge. It’s a system airlines control to design personalized travel options for their customers. This lets them sell more than just tickets, offering extra services and products across all sales channels. The result? More revenue for airlines and happier travelers with a wider range of choices.
Offer Creation:
- Enables airlines to create and manage a wide range of offers
- Provides tools for pricing, discounting, and revenue management
Offer Personalization:
- Delivers the right offer to the right customer at the right time.
Offer Optimization:
- Maximizes the value of offers by analyzing data and market trends
- Optimize based on their past data to improve their performance
End to End Ancillary Management:
Our Ancillary Management module empowers you to offer a wide range of travel-related products and services beyond just flights. It’s future-proof, allowing you to easily add new options as they become available.
Here’s how it works:
Sell Standalone Products: Promote any travel-related product or service individually, making you a one-stop shop for travelers.
Create Compelling Bundles: Combine flights with other products to create attractive packages that drive sales.
Offer Exclusive Products: Motivate customers to purchase bundles by including unique add-ons unavailable elsewhere.
Third-Party Integration: Seamlessly connect to various systems, offering car rentals, hotels, insurance, ground transportation, parking, and activities alongside your flights.
Metasearch & OTA Visibility: Push your ancillary offers to popular travel search platforms and online travel agencies, reaching a wider audience.
ADO’s Ancillary Management module gives you complete control over your ancillary offerings, maximizing revenue and enhancing the customer experience with a wider range of choices.
Benefits of Ancillary Management Module:
Boost Revenue and Engagement with Our Ancillary Management Module:
Integrates seamlessly with your existing airline systems (PSS) for a powerful and flexible solution. Our high-performance engine unlocks new revenue streams and drives:
Brand & Product Differentiation: Stand out from the competition with unique ancillary offerings.
Enhanced Customer Engagement: Personalize interactions and offer relevant products pre-flight, during travel, and post-journey.
Meaningful Value-Adds: Go beyond the flight by offering non-travel and travel-related products that enrich the customer experience.
Connect travelers with the right content at the right time, maximizing engagement and revenue with every interaction.
Embrace the Future of Airline Retailing with OOM
The travel industry is undergoing a transformative shift. Customer expectations are evolving, and airlines need to adapt to remain competitive.Gone are the days of rigid itineraries and generic offerings. Today’s travelers crave experiences as unique as they are, and airlines need to adapt to stay relevant. Offer and Order Management (OOM) platforms are the wings that will help airlines take flight in this new era of airline retailing.
Imagine a world where airlines can anticipate your travel desires. An adventurer receives a notification for a last-minute deal on a flight to a destination known for its breathtaking natural beauty. The offer includes car rental perfect for exploring the landscape, and even a complimentary guidebook filled with tips on capturing stunning photos. Meanwhile, a history enthusiast gets a personalized offer for a multi-city adventure. It combines flights to historical hubs, with curated tours and discounted entry to world-famous museums. This is the power of OOM – creating travel experiences as unique and personalized as the travelers themselves.
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Contact Us Today and Be a Part of the Offer and Order Management Revolution
The future of airline retailing is personalized, efficient, and profitable. Our OOM platform is the key to unlocking this future for your airline.
